Consumer behaviour, learning and purchase decisions Essay

Consumer behaviour, learning and purchase decisions - Essay Example The basis of learning as it pertains to marketing is drive and motivation. Drive is â€Å"any strong stimulus that impels action†¦relying on a cue in the environment to determine the nature of the consumer’s response to a drive† (Boone & Kurtz, 2007, p.173). Learning and the relevancy of environment are large predictors of motivation once a marketer understands the dynamics of their target market, usually psychographic profiles. There is a concept in psychology related to memory and learning known as the social learning theory. Under this concept, individuals have a tendency to model the behaviours of others when they witness reward for these actions (Neubert, Carlson, Kacmar, Roberts & Chonko, 2009). This type of learning only occurs when the individual being observed is both credible and attractive (Neubert et al). Understanding this concept, marketers will develop a marketing strategy utilizing reputable celebrities or individual actors with similar lifestyle preferences as a means to motivate response or model behaviours under social learning theory. Certain psychographic lifestyle groups will gravitate more to modelling behaviours when the actor or celebrity endorser is credible and attractive, thus making an imprint on memory about the substance of product or the relevancy of the campaign. â€Å"In personal and non-personal communication, the message’s impact on the target audience is affected by how the audience views the communicator† (Kotler, 2009, p.559). ... tyle groups will gravitate more to modelling behaviours when the actor or celebrity endorser is credible and attractive, thus making an imprint on memory about the substance of product or the relevancy of the campaign. â€Å"In personal and non-personal communication, the message’s impact on the target audience is affected by how the audience views the communicator† (Kotler, 2009, p.559). Kotler (2009) again identifies that messages have more persuasive value when stemming from a highly credible source of information. For certain market groups, once these values have been identified, learning about a brand occurs by the credibility and motivational value of the advertising concept or the messages being delivered in an integrated marketing campaign. Under Kolb’s experiential learning theory, adults also learn through reflective observation, a system where an individual learns from experiences and â€Å"articulating why and how they occurred whilst reflecting and critically examining their experience from all perspectives† (Akella, 2010, p.103). In this type of learning, a consumer scans the environment and considers the impact of their own needs in relation to the environment and then develops new strategies in the future based on experience. For marketers, this is important in relation to post-purchase evaluation and the systems in place for handling the by-product of this type of learning. For example, a marketer might develop a world-class customer complaint system or survey system so that consumers have a positive experience once the product has been purchased. It was previously discussed about motivational linkages to learning. Under Abraham Maslow’s Hierarchy of Needs, an individual is motivated by establishment of a sense of social affiliation. â€Å"Individuals

Meaning of Life and Jeremy Fink Essay Example for Free

Meaning of Life and Jeremy Fink Essay A) MEANING OF LIFE – BY JEREMY FINK. B) CHARACTERS: JEREMY FINK, LIZZY MULDOON, MRS. FINK, MR. MULDOON, MR. OSWALD, SAMANTHA AND RICK, JAMES AND MR. FINK. CONFLICT: THE CONFLICT IS ABOUT JEREMY TRYING TO FIND FOUR KEY’S THAT WOULD OPEN THE BOX WHICH HIS DAD LEFT IT FOR HIM FOR HIS THIRTEEN BIRTHDAY PRESENT WHEN HE DIED AND JEREMY IS TO FIND THE KEY THAT WOULD FIT ALL FOUR SPOTS IN THE BOX BEFORE HIS THIRTEEN BIRTHDAY. SETTING: HAPPENS IN MODERN DAYS IN NEW YORK CITY. BASIC SITUATION: JEREMY AND LIZZY TRY TO FIND THE KEY BEFORE JEREMY’S THIRTEEN BIRTHDAY. C) PLOT: JEREMY SEE’S THE POSTMAN WITH A BOX ADDRESSED TO HIS MOM. JEREMY TAKES THE BOX AND OPENS IT TO SEE A BOX. WHEN HIS MOM COMES AND SEES HIM WITH THE BOX HIS MOM TELLS HIM HOW THE BOX WAS HIS PRESENT HIS DAD LEFT HIM FOR HIS THIRTEEN BIRTHDAY AND HAD TO FIND ALL FOUR OF THE KEYS THAT WOULD OPEN IT BEFORE HIS BIRTHDAY COMES. LIZZY AND JEREMY GET IN TROUBLE AND THEY HAVE TO DO COMMUNITY SERVICE. THEN THEY MEET MR. OSWALD WHO TRIES TO HELP THEM. THEIR COMMUNITY SERVICE WAS TO DELIVER STAFF TWO NEW PEOPLE WHICH THEN THEY GET TO MEET NEW PEOPLE. D) CLIMAX: IS WHEN LIZZY AND JEREMY OPENED THE BOX AND DISCOVERED HIS. FATHER’S MEANING OF LIFE. E) FALLING ACTION: IS WHEN JEREMY OPENS THE BOX AND FINDS IT FULL OF STONES. JEREMY THEN REMEMBERS HIS FATHER HAD COLLECTED EACH STONE AT EACH IMPORTANT EVENT OF HIS LIFE. F) RESOLUTION: IS WHEN JEREMY FIND OUT THAT MR. OSWALD, JEREMY’S MOM, THE MAILMAN, AND LARRY FROM LARRY’S LOCKS WERE ALL IN JEREMY’S DAD’S PLAN TO GIVE JEREMY THE BOX AT THE RIGHT TIME AND SO THAT HE WOULD HAVE TO LOOK FOR ALL FOUR OF THE KEYS, ALTHOUGH MR. OSWALD HAD THEM ALL ALONG. BY HAVING THIS PLAN HIS DAD KNEW THAT JEREMY WOULD MEET NEW PEOPLE AND GET TO EXPERIENCE. DIFFERENT THINGS HE WOULD NEVER DO. G) POINT OF VIEW: FIRST PERSON BECAUSE THERE IS TOO MUCH FEELINGS AND EMOTION IN THE BOOK. H) PERSON VS PERSON- JEREMY AND LIZZY AS THEY TRY TO FIND THE KEYS TO THE BOX. PERSON VS SOCIETY- JEREMY AND THE SOCIETY MEETING NEW PEOPLE TO TRY TO FIND THE KEY TO THE FOUR HOLES. I) THEME: A LESSON THIS STORY TEACHES ABOUT LIFE IS TO NEVER GIVE UP, AND ALWAYS BE MOTIVATED TO DO SOMETHING YOU KNOW YOU REALLY WANT TO DO. J) SIMILE- AS HARD AS IT CAN BE WITH HOPE ON THE WAY. SIMILE- LIFE IS AS EVENTFUL AS A JOURNEY. METAPHOR- NO PAIN, NO GAIN.

Wal-Mart Organizational Structure Paper Essay Example for Free

Wal-Mart Organizational Structure Paper Essay As an organization Wal-Mart has grown into a global and multimillion dollar company in America and around the world. They have been at the top of the list for the fortune and global 500 for years. They make big headlines both good and bad. They are in the United Kingdom, China, and Brazil, and all over the world. Wal-Mart started its global market in 1991, where they opened up a store in Mexico City. The profits were not that good at the beginning because they opened the store using plans and strategies they use in the United States. Those internal and external factors in globalization affected the four functions of management such as planning, organizing, leading, and controlling. It was a learning experience for the organization and they had to assemble different plans for more international stores. When we think of technology in companies like Wal-mart, we think of marketing technology. With marketing technology, Wal-mart uses all functions of management. These functions had to be planned, organized, controlled, and their managers have to take the lead to convince or motivate the employees to carry out the marketing strategies in order for them to be effective. For example, anybody can market a sale in their stores, but if it is not planned, organized, or controlled, the store will not meet the goals, which can include an increase in sales, or an increase in the amount of customers coming into the businesses. When Wal-mart first started their business, they were clothing, small appliances, and home goods type of business. Through the years of their technology innovation, they saw how they can benefit from expanding their sales to food, pharmacy, sporting goods, and even an auto center. As they moved forward, they brought in private banks, eye care centers, nail salons, hair salons, and even a place for professional photos. Their careful planning and organizing helped them to become one of the largest retail stores not only in America but also nation-wide. Their strategies to make this happen were very successful because of the four function of management working well when they made these changes. Wal-mart is a perfect example of the way the four functions of management can work. Not only work but also work effectively with organized planning, controlling the needed changes, and acquiring the right management in place to take the needed charge for it all to come together. Without technology and the four functions of management, Wal-mart would not be the successful business it is today. There are many internal and external factors that affect functions of management. When we speak of Diversity, which is a variety or range of different things, and we look at the Planning, organizing, directing, and controlling functions of management. An organization may look at hiring different ethnic backgrounds, ages, genders as well as focus on offering different types of services within the organization. Meeting the needs of the community will be very important for business to grow; therefore bi-lingual staff will be a plus. Store location is a keen factor as well, so an organization may have greater opportunity in a location where there is no competition. Advertisement will come into play when organizing. What types of advertisements to use will have to be decided upon. Billboards, TV commercials, newspaper inserts, English/Spanish, or even flyers may be considered. There are also sales papers in every entrance of every store for customers to look through as they shop. The set-up of the store also falls under organizing, figuring out the layout of items and additional services like urgent care centers or nail spas. Directing and Controlling of an organization will depend mostly upon management. Policies will be set on ways to encourage, motivate, and train employees. According to the Journal of Public Administration Research and Theory, â€Å"Organizations need to make cultures that allow workers from various fields to succeed.† An organization needs to have policies in place that provide opportunity for everyone to improve. Targeting customers from different ethnicities and age are important as well as offering an array of product, designating adequate handicap parking spots, shopping carts, and motorized scooters. Customer surveys and employee job performance reviews are also a part of Controlling. The ethics function will focus on the moral principles that govern a group’s behavior. Initially during planning, a company may be sure that items not appropriate for children are locked away, such as explicit CD’s or weapons. When organizing, customers are more likely to shop at a store where the staff is courtesy, kind, respectful, and helpful. The Directing and Controlling functions are monitored more so by management to ensure that policies are adhered to, and tracked for compliance. Excellent customer service will be a focus because happy and satisfied customers are return customers. Although as consumers, this is an area that many stores are losing their focus on. In Business Ethics: The Law of Rules, the author states â€Å"Rules have the greatest impact when they cause people to behave differently than they would have behaved in the absence of the rule.† This would mean that if there is a policy in place for monetary incentives for the employee with the most customer service nominations, and more employees are trying to obtain the incentive, the â€Å"great impact† will be that more employees are exuding excellent customer service and more often. Though there are many other stores that offer the same items as Wal-Mart such as Target, K-Mart, Sams, owned by the same person. Customers like Wal-mart better because of the great prices and can do more at this one location; they can at the other similar stores. In conclusion, Wal-Mart is still the leading organizational business to this day, mixing the good with the bad situations that come about. There are many internal and external factors that affect Wal-Mart, globally, technically, and ethically. Diversity and innovation also play roles in leadership and management. The reason I have chosen Wal-Mart as my topic for this assignment is that it is a great organization to research and discuss because of its popularity. Most of the family shopping is done at the local Wal-Mart. Clothing, Groceries, household items, pet supplies, and even my oil changes on the family car are done at Wal-Mart. After doing research I realized the effect that legal issues, ethics, and corporate social responsibility have on management planning. These are the reasons Wal-Mart has been at the top of the list for the fortune and global 500 for years. REFERNCES Journal of Public Administration Research and Theory: Oct2010, vol. 20 Issue 4 p 867-886, 20p Authors: Pitts, David W Heckling, Alisa Hawes, Daniel Melton, Erin Business Ethics: The Law of Rules Ã…  Ã„ eulovs, D., Gaile-Sarkane, E. (2011). E-MARKETING FOR A COMPANY: EXTERNAL AND INTERNAL INFLUENCE. Economics Management, 16947-953.

Pulmonary Edema Disease

Pulmonary Edema Disease Results and symptoms of pulmonary edema: Pulmonary edema occurs due to excessive accumulation of fluids and foam into the alveoli of the lungs when the pulmonary blood vessels are engorged. It can often be associated with congestive heart failure. It begins primarily with the building up of fluids in the microscopic alveoli of the lungs causing poor respiratory exchange resulting in Dyspnea with noisy and labored respirations. Rales which are powdery or gravelly sounds can be heard with stethoscope and some patients even cough up blood-tinged sputum. It occurs when the heart becomes damaged or weakened; as a result unable to pump blood to all the parts of the body, typically beginning with the left heart failure as a consequence of the damaged left ventricle which leads to backing up of the blood first in the pulmonary vessels and finally in systemic vessels. As a consequence blood fluids are forced into the body tissues due to increased pressure in the vessels causing a swelling known as edema. If it occurs in the alveoli of the lungs it is termed as pulmonary edema. Finally it can lead to congestive heart failure. Shortness of breath; Difficulty in breathing: Diseases like pulmonary edema leads to shortness of breath or difficulty in breathing which is known as Dyspnea which occurs due to poor respiratory exchange in the lungs. It causes labored and noisy respirations often associated with powdery or gravely sounds known as rales when checked with the stethoscope. Dyspnea is not a primary illness but a condition brought about by a number of medical, traumatic and environmental causes. It can be related to Lung diseases, heart conditions, allergic reactions, CO poisoning, etc. In most cases it occurs when a disease has caused some kind of direct interference with either the flow of air into and out of the lungs or with the exchange of gases within the lungs. In typical dyspnea, as in the case of asthma the problem causing interference originates in the lungs itself. Dyspnea can be classified into acute dyspnea with sudden onset can be caused by anaphylactic shock, cardiac arrhythmias trauma, etc. and chronic dyspnea which can be caused by Asthma, Bronchitis, COPD, Neuromuscular disorders, etc. Air hunger or feeling of drowning, Grunting of gurgling sounds with breathing, Wheezing As a sign of congestive heart failure the patient would wish to remain in a seated or semi-reclined position which allows less labored respiration. The patient should be kept calm to conserve body heat. These oxygen hungry patients will accept oxygen therapy without difficulty. In severe lung diseases like an Asthma attack, the small bronchioles becomes narrower due to the contraction of the smooth muscles that make up the airway apart from the overproduction of thick mucus leading to the restriction of airflow. The airflow is restricted in mainly in one direction such as, during inhalation, the expansion of lungs exerts an outward force resulting in the increase in the diameter of the airway, allowing air to flow into the lungs. During exhalation the opposite occurs resulting in the trapping of the stale air into the lungs which requires forceful exhalation of air by the patient, producing the characteristic wheezing sound associated with asthma. Wheezing sounds are whistling or musical sounds that can be heard without a stethoscope. Gurgling is caused often due to a foreign object, or blood and other fluids in the trachea. It is believed that cardiac murmurs are associated with the possibility of heart failure which is not correct as in about 50 % of the heart failure cases there is no murmur observed. Still a cardiologist should take note seriously if any murmur is present in the patient. In the diagnosis of heart failure Gallop rhythm (one can imagine the sounds of hooves of horse smoothly running at full speed) is very typical and significant. SOB with lying down, you may need to sleep with you head propped: The affects of the body position of a person sometimes gives an idea about the underlying disorder causing dyspnea. For example in platypnea, that is dyspnea while sitting gives indications of a liver disease. The worse type of Dyspnea is when the patient is lying down and suffering from shortness of breath, which is associated with heart disease or paralysis of the diaphragm. It is called as orthopnea. Another type of dyspnea is PND (Paroxysmal nocturnal dyspnea) which occurs during sleep forcing the patient to wake up gasping for breath; usually relieving the patient if he / she sit up or stands. It may indicate the dysfunctioning of the left ventricle of the heart, narrowing of the mitral valve or hypertension. If a patient is suffering from orthopnea he sleeps with the head propped up. Cough: It is an annoying symptom which can occur as a result of many causes such as pulmonary edema, tuberculosis, Bronchitis, Asthma, etc. Anxiety: Factors like excessive worry, nervousness, instability, nausea, etc. are the major symptoms of anxiety. Restlessness: It can be caused by a number of factors such as anxiety, nervousness, insomnia, hyperactivity, etc. Excessive sweating: Sweating is due to the presence of sweat glands under our skin, which is controlled by the sympathetic nervous system of our body and whenever our body temperature rises sweating is stimulated. Thus, it controls the body temperature. Emotional stress also stimulates sweating. Palor or pale coloration or cyanosis of the parts will also take place during any respiratory or cardiac attack. Sympathetic over stimulation leads to symptoms like palor, sweating, and tachycardia during heart failure. Additional symptoms with progression of the disease: Nasal flaring: It is an indication of breathing difficulty caused by the enlargement of the nostril opening during breathing; as a result the total airway resistance is reduced. Inability to speak: The patient may not be able to speak due to pulmonary obstruction or cardiac failure. Decrease in levels of awareness: the level of awareness or consciousness of the patient will also go down during any respiratory or cardiac attack.

Head Case :: Biology Essays Research Papers

Head Case Most of the little girls I knew in my childhood liked to play dress up, host tea parties, play with dolls, paint, and do other "normal" children's activities. When I was a little girl I enjoyed painting, hosting tea parties, and spent many of my weekends and school vacations competing in both national and international martial arts tournaments and exhibitions. Martial arts taught me self-discipline, self-control, and self-awareness as a child. It kept me physically fit, and made me more confident in my abilities. However, as I progressed through the ranks I spent more time training and much more time competing. Once a practitioner reaches the level of Black Belt, all sparring matches become full contact, meaning blows to the head, neck, and below the waist are now scored as hits as opposed to fouls by sporting rules. I reached the rank of Black Belt at age eight, meaning I participated in full contact sparring matches for roughly six years. In addition to my competing as a martial artist, I was also an amateur boxer for two years- from ages 13 to 15. At the time, I didn't think about the consequences of the sport I had chosen. The daily punishment of taking one or two hard blows to the head didn't seem troublesome at the time. All competitors wore gloves in addition to protective headgear and mouthguards. In the roughly ten years in which I fought competitively I sustained several concussions, and only one in which I lost consciousness. However you may wonder, what is the clinical definition of this condition, and how are concussions diagnosed? What is a Concussion? When an injury to the brain is sustained, it causes the brain to bounce against the hard bone of the skull. The force of the hit against the skull might cause "tearing or twisting" of structures and blood vessels in the brain. This "tearing or twisting" deep within the brain tissue causes a breakdown in the normal flow of messages within the brain. This breakdown is the biological explanation of the concussion condition (1). Oh No! Am I Concussed? There are over 600,000 cases of sustained concussion in the United States alone each year. Symptoms include, loss of consciousness, dizziness, nausea or vomiting, increased size of one pupil, loss of memory, severe headache, weakness in one or more extremities, or changes in behavior. These symptoms may last anywhere from a couple hours to several weeks or months, depending on the seriousness of the injury, according to most physicians (1).

The Modified Market Economy :: essays research papers

The Modified Market Economy What is a modified market economy? What factors have been responsible for the emergence of this kind of economic system? How do governments influence economic decision making in such systems? Use Australian examples to illustrate your answer. A modified market economy is a market economy in which there are varying amounts of intervention and property ownership by the government. The Australian economy would be classed as a modified market, as we have a certain degree of government intervention, and this is something we should feel lucky for in our country, because due to this we are able to experience the free, fair lifestyle which we enjoy. The emergence of this kind of economy is mainly due to weaknesses in the market economy which, with out regulation, becomes an economy mainly concentrated on the wealthy people. The basic reason for the modified market economy is that the free market does not produce an efficient allocation of resources, and that the free market does not distribute output in a socially desirable way. For example in a modified market, the government regulate the flow a income a bit so that not only the rich make money. In a market economy the rich get richer and the poor get poorer as there is no regulation in terms of income distribution. The intervention by the government, in forms such as social security nets, which is present in a modified market, makes society more evenly spread rather than everyone being one of two things, that is, very rich, or very poor. In such economies as these, the government influence economic decision making much to our advantage in terms of them providing many of the resources needed to satisfy collective wants, making restrictions upon what can and can not be done, in the interests of our health, the environment, impacts upon society etc. Through this they regulate much of the possible ‘bad' economic decisions that could be made. The Australian government does place some limitations on freedom of enterprise, but generally encourages private business activity as it is an advantage to our whole economic growth in terms of employment etc. The Australian government also encourages the idea of fair competition. To keep the consumer choice less restrictive the government might not allow certain take overs that may limit the number of choices available to the consumer. Competitive prices that come from businesses are also good for the economy in general, for example if an Australian owned company, such as Uncle Toby's,

Gandhi Movie Summary :: Film Movie

The movie Gandhi starts off with the assassination of Gandhi on January 30, 1948. He was killed because of the split of Hindus and Muslims into Pakistan and India, instead of trying to keep the country united (which was impossible at the time). The story then jumps back to Gandhi early in his life, when he is a practicing attorney. He is traveling in South Africa on a train and is thrown off because he refuses to give up his first class seat. The conductor wants him to move because he is Indian. This upsets him and he organizes a burning of the discriminatory codes. The protestors are arrested and released. Gandhi is motivated by religious means; he believes that everyone is equal in God’s eyes. He gets involved in several movements for equality, and he stresses non-violence very strongly. The Indians are very mad because British rule continues to limit their rights. They are supposed to all get fingerprinted, and their marriage laws are invalid. Gandhi’s followers vow to fight their oppressors to the death, but he discourages them from violence. He and his wife form a sort of commune of purity. They live off of the land entirely. During one scene, they ask all of Gandhi’s followers to burn all of their clothes that were made in Britain and wear only what they can make themselves. Gandhi practices this for the rest of his life, usually wearing just a loincloth. In another scene, Gandhi is in jail, and some of his followers are peacefully gathered in a square. The police lock up the square and kill almost everyone, over 1,500 people. Gandhi is disgusted and discouraged. He continues to preach non-violence, but the Indians do have occasional conflict with the police. Gandhi’s counter to the popular phrase â€Å"an eye for an eye† says that after that, â€Å"everyone will be blind.† Gandhi leads several organized protests against British rule. In one, all Indians stopped doing their work, and the major cities in the country were disabled. Another time, he led a 165-mile walk to the sea to protest the British monopoly on salt. The Indians made their own salt out of the sea. A turning point on the Indian fight for independence was the western press. Reporters witnessed a scene in which Indians tried to get into a factory row by row, and were brutally beaten by soldiers, row by row, as the women pulled the dead and injured away.