Demographics Market Includes Age Gender †Myassignmenthelp.Com

Questions: What are the implications of these factors on the present marketing mix (4Ps) strategy? Are there any potential core or secondary market segments you would recommend for this product? Answers: Coca Cola Company satisfies the needs of the different people so the primary target of the brand people who belong to different groups, age group genders, lifestyles, etc. (Bhasin, 2017) . Demographics market includes the age and gender, Coca Cola Company targets age group of 18-34. The company offers drinks to both genders including different income groups (Grosso, et.al., 2016). Basically, the company targets high-income group peoples. The secondary market for the coca cola includes customers having age group of 18-34. Psychographics market is another market which is targeted by the coca cola company. People who are brand conscious and want to maintain brand status they consume coca cola. Company product demand increases at the time of the occasion, parties and on festivals. Describe these segments in terms of demographics and/or behavioral segmentation bases. The potential core or secondary market segments include the customer of the age group of 25-34 which is included in the demographics segmentation. The company should target the people according to the product which company is manufacturing. Products include Powerade- The target audience for this product should include the athletes of age group 13-27. Minute Maide- The target audience should be kids and adults. Apart from the product separate target, there should be target audience according to the climate changes. Climate affects the company's sale as in hot areas the consumption of the beverages increases to 60%, on the other hand in winters the consumption of the coca cola decreases to 40% (Massaro, et.al., 2016). The marketing mix of coca cola includes product place price promotion. The implication of the factors in the marketing mix is discussed below. Product- Coca Cola's main product is a beverage, which is popular across the world. Company pack beverage in different sizes of bottles such as 300ml, 2 liters, 1.25 liters, 600ml. So that customer can find vary in the quantity and they will be able to buy according to their demand. Price- Segments have an impact on the pricing strategy of the company. The company keeps the price quote considering the segments in which company is targeting (Mba skool, 2017). The company provides attractive discounts on the occasion that enhances the demand of the coca cola. Place- Company generally sells the product through retailers or wholesalers or distributors that make the product available to the nearest store. As the target market of the company include youth and aged both along with both genders then company follows indirect channel of distribution which makes the product available at different places at one time (Pearson, 2016). Promotion- Promotion is must for the company to make the customer or target audience aware about the product (Czinkota, and Ronkainen, 2013). The advertisement is the best way to communicate the information to the audience. With the help of the advertisement, a company can communicate attractive package and offer to the customers. Recommendations for the organization Company current strategy is appropriate according to the situation. There is no need to bring any further changes in the strategy of the company. Further, in the future company can follow differentiated beverages which help the company to target in the new markets. So there will be a change in the marketing mix strategy of the company. References Bhasin, H, 2017, Marketing mix of Coca Cola Coca cola marketing mix, viewed on 9th August 2017, https://www.marketing91.com/marketing-mix-coca-cola/ Czinkota, M.R. and Ronkainen, I.A., 2013. International marketing. Cengage Learning. Grosso, G., Grosso, G., Bella, F., Godos, J. and Sciacca, S., 2016. 7. E. Pitch presentations: Food, diet and nutrition. European Journal of Public Health, 26, p.1. Massaro, A., Barbuzzi, D., Vitti, V., Galiano, A., Aruci, M. and Pirlo, G., 2016. Predictive Sales Analysis According to the Effect of Weather. In RTA-CSIT (pp. 53-55). Mba skool, 2017, Coca Cola Marketing Mix, viewed on 9th August 2017, https://www.mbaskool.com/marketing-mix/products/16786-coca-cola.html Pearson, S., 2016. Building brands directly: creating business value from customer relationships. Springer.